Tarp Hats - The Real Deal: Made in Brazil

Real Deal Brazil hires new Brand Adventurer that knows all about beer!


The growth of The Real Deal Brazil collection created the need for a Brand Manager for the Greenville NC based company. The position has been filled by an experienced sales and marketing professional from the beverage wholesale industry, Rachel Whitten.

Greenville, NC - April 18, 2016 – Real Deal Brazil, an Upcycled collection of hats, bags and accessories handmade in brazil and sold in the US, announced today the addition of a Brand Manager. Rachel Whitten, or “Real Deal Rachel” as her business card reads, will orchestrate all aspects of the brand including sales and marketing.

“Rachel is a great fit for us because of her experience with big international brands. Her insight into the millennial mind, contagious energy, and creative spunk is what we needed to guide The Real Deal’s growth.” -Reid Roney, Executive Vice President, Real Deal Brazil. Whitten is a graduate of East Carolina University and has worked in sales and marketing for fifteen years. The last seven years Whitten worked for a beverage wholesaler representing numerous suppliers including MillerCoors, Constellation Brands (Corona), Red Bull, Dr. Pepper/Snapple, and several craft breweries.

“I am excited for this with The Real Deal Brazil! The consumer behavior is very familiar. They need to try new things, to be unique, and to enjoy life’s everyday adventures. I am continuously inspired by the stories and pictures that Real Deal fans send in to us. You will see that inspiration in the future of The Real Deal Brazil!” -Whitten

The Real Deal Brazil is a collection of hats, bags, and accessories upcycled from retired truck canvas tarp. Each piece has been handmade in Brazil, is unique, and has traveled all over South America before it reaches its new owner. The Real Deal Brazil is experienced and ready to set out on your everyday adventures.